Signova Tiles
Project Overview
Signova Tiles is an established ceramic surface brand with 25 years of industry experience, focused on combining creative design, quality and modern production technology. The company presents tiles for both residential and commercial environments, with designs influenced by nature, art and contemporary architecture.
Its current product language spans surface directions such as Marque Carving, Rock Matt, Silk Smooth, Wood, Continuity, High Gloss and Mountain, while the digital gallery presents products primarily across 600×600 mm and 600×1200 mm formats. Signova also highlights advanced manufacturing technology and its non-slip StepWise technology as part of its innovation positioning.
The client’s requirement was therefore not simply to create an online tile catalogue. The website needed to become a complete digital discovery platform where architects, designers, dealers and homeowners could understand the brand, explore finishes and designs, download catalogues, visualize tiles in spaces and connect directly with Signova.
The Challenge
Signova’s biggest challenge was presenting a broad and highly visual tile portfolio without turning the website into an overwhelming image library. Different visitors approach tile selection differently: homeowners may begin with colour and interior inspiration, architects may compare surfaces and finishes, while dealers and professional buyers often need specific sizes, collections and downloadable product information. The website needed to accommodate all of these journeys while maintaining a premium and uncluttered experience.
A second challenge was communicating the difference between Signova’s various finishes and design personalities. Collections ranging from High Gloss and Carving to Matt, Wood and Mountain surfaces have different visual and functional characteristics. The digital experience had to make those distinctions understandable while also communicating durability, scratch resistance, precision manufacturing and suitability for high-traffic residential and commercial spaces.
Finally, tile selection is difficult when customers can only see a flat product image. The client needed to bridge the gap between viewing a tile and imagining it inside a finished room, while also creating stronger enquiry opportunities once customers had identified suitable products.
Our Solution
We created a visual-first product discovery architecture that separates inspiration, product exploration and professional resources into clear pathways. Signova’s Gallery organizes products by 600×600 and 600×1200 mm, while the 600×1200 range is further structured through finish directions such as High Glossy, Glossy, Carving and Matt. This allows users to progressively narrow their choices instead of navigating one unstructured collection.
To make tile selection more engaging, the website integrates a dedicated Tile Visualizer alongside 3D imagery. This extends the digital experience beyond static product photographs and helps users think about tiles within architectural spaces. Downloadable catalogues—including Outdoor/Parking, 600×1200 Glossy, Marco and Matt & Carving ranges—give architects, dealers and customers a practical resource for deeper product evaluation.
We also expanded the platform beyond tiles by introducing Signova’s SG Prime, SG Pro, SG Ultra and SG Ultra White tile adhesives, while educational blog content supports visitors researching tile types, materials, finishes and applications. Product exploration ultimately connects with a detailed enquiry form capturing name, email, phone, company and message, creating a clear journey from inspiration → discovery → visualization → catalogue → enquiry.
Results that moved the business forward.
A closer look at the experience.
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